The complete higher-ed growth platform: data, search, AI, and analytics.
One partner for the whole enrollment funnel. From live federal-data research and benchmarking to SEO, AI-search visibility, paid media, analytics, and AI agents built to support FERPA compliance, we turn fragmented student intent into measurable enrollment, from first search to enrolled student.
The most comprehensive higher-ed data platform anywhere. And it's free.
Our public benchmarking tool puts every U.S. college and university against its real peers. Search 5,700+ institutions across 150+ metrics built from seventeen public data sources (thirteen official federal collections): finance, enrollment, student outcomes, research spending, who funds each school (federal dollars by agency), campus safety, athletics, and local labor markets, plus the risk signals leaders actually watch, closure risk, the home-state enrollment cliff, Grad PLUS and endowment-tax exposure, gainful-employment debt-to-earnings, and a 10-year BLS field-demand outlook. It is the same research engine behind every strategy we deliver.
Source: U.S. Dept of Education (College Scorecard, IPEDS, Clery Act campus-safety, EADA athletics & Federal Student Aid); research & development from NSF NCSES (HERD) and NIH RePORTER; federal awards by agency from USAspending (U.S. Treasury); Single-Audit and audit-finding data from the Federal Audit Clearinghouse (GSA); contributions, debt and executive-pay share from IRS Form 990; earnings-premium and metro labor-market benchmarks from the U.S. Census Bureau (ACS); 10-year field-demand outlook from the U.S. Bureau of Labor Statistics; home-state enrollment-cliff and graduating-class data from WICHE; research output from OpenAlex; founding year and pageviews from Wikidata and Wikipedia.
Eight capabilities, one accountable team.
It starts with data and research, then runs straight through SEO, AI search, the website, paid media, analytics, and AI agents. Every engagement is grounded in the same federal-data benchmarks that power our free data tool, so the strategy is evidence first, opinion second.
Research, Insights & Strategy
We uncover how students search, which programs have real demand, and where competitive opportunities exist.
Outcome: clear strategy grounded in evidence, not assumptions.
SEO for Higher Education
Improve organic visibility for programs, admissions content, and academic offerings to reach students effectively.
Outcome: sustainable search visibility and higher-quality student traffic.
Generative Engine Optimization
Optimize content, structure, and authority so your institution appears accurately in AI-driven search results.
Outcome: stronger presence in AI-powered discovery.
Website & Experience Optimization
We optimize website performance, clarity, and conversion so student traffic turns into action.
Outcome: higher engagement, stronger conversion, better ROI.
Paid Media Strategy
Invest ad budgets strategically across search, social, and video channels to reach qualified students.
Outcome: smarter spend and measurable performance.
Analytics & Intelligence
Connect marketing performance to student inquiry, application, and enrollment outcomes through advanced reporting.
Outcome: clear performance insight and confident decisions.
Ongoing Optimization & Advisory
Digital visibility is not static. We partner with institutions to continuously adapt and optimize for recruitment.
Outcome: sustained competitive advantage and growth.
AI Agents for Higher Education
Purpose-built AI agents for enrollment, retention, finance, marketing, and campus operations. We deploy free; you pay only for measurable, pre-agreed results.
Outcome: operational efficiency and measurable impact across the institution.
A repeating cycle of discovery and action.
We hand you data and a roadmap for enrollment growth, not just a report. Every cycle compounds on the last.
Research
Student behavior and market-demand analysis.
Optimize
Visibility across SEO and generative engines.
Improve
Website performance and conversion paths.
Measure
Outcomes and continuous strategy refinement.
Ready to strengthen your digital strategy?
If you are ready to improve visibility, optimize marketing investment, and attract more students, we are ready to help. No upfront cost to start.