Website & Experience Optimization
Turn Visibility Into Action
Your website is the central hub for both human visitors and AI systems — it must communicate clearly, load quickly, and guide prospective students toward action. We optimize sites end-to-end for conversion, credibility, and performance across every market you recruit in.
-
Enrollment-focused website audits
-
UX, mobile, and performance optimization
-
Accessibility and technical health improvements
-
Conversion rate optimization (CRO)
-
Program, admissions, and campaign landing pages
Even strong SEO and paid media fail if:
-
Pages load slowly -
Content is unclear or overwhelming -
Calls to action are buried or confusing
Your website should work as hard as your marketing budget does.
"Small improvements in website performance and user experience can significantly increase inquiry and application conversion rates — without increasing traffic."
Visibility doesn't matter if the site doesn't convert. We optimize the path from landing page to inquiry form — speed, structure, copy, calls-to-action, and the friction points that quietly cost you applications.
How Website & Experience Optimization Works
-
1
Conversion audit
We instrument the funnel, identify drop-off points by program and device, and benchmark Core Web Vitals against competitors. Drop-offs become a prioritized backlog.
-
2
UX & content optimization
Program pages, admissions pages, and inquiry forms are rewritten and restructured around what students need to decide — not around your org chart.
-
3
Technical performance
Page speed, mobile rendering, accessibility (WCAG 2.1 AA), and schema markup get fixed in the same pass to compound SEO and conversion gains.
-
4
Test & learn
A/B testing of high-traffic pages with continuous iteration. Wins are documented and rolled out across the program portfolio.
What's Included
-
Conversion funnel audit with drop-off heatmaps by segment -
Program-page UX rewrites and information-architecture cleanup -
Inquiry-form optimization (length, fields, validation, mobile) -
Core Web Vitals and page-speed remediation -
Accessibility audit and WCAG 2.1 AA fixes -
A/B testing program with documented win library
Who It's For
-
Institutions with strong traffic but weak inquiry conversion -
Marketing teams whose program pages haven't been touched in 2+ years -
Online programs competing on user experience with for-profits -
Sites failing Core Web Vitals or accessibility audits
Outcomes You Can Expect
-
Higher inquiry-to-application and visitor-to-inquiry conversion rates -
Page speed and Core Web Vitals scores in Google's green band -
Reduced support load from unclear program and admissions content -
Accessibility compliance for ADA and Section 508 requirements