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Analytics, Measurement & Intelligence

Know What's Working — and What to Do Next

Reporting shouldn't just show numbers — it should guide decisions. We connect marketing performance to real enrollment outcomes, giving leadership teams clarity and confidence.

What We Do

  • Enrollment funnel and conversion tracking

  • Cost per inquiry, applicant, and enrollment analysis

  • Cross-channel attribution modeling

  • Custom dashboards and executive reporting

  • Actionable insights and optimization recommendations

Why It Matters

Without proper measurement:

  • Success can't be scaled
  • Underperforming channels go unnoticed
  • Budget decisions lack justification

We make performance understandable and actionable.

Impact

"Institutions that track cost per enrollment and attribution are better positioned to optimize budgets and defend marketing investment decisions."

Most higher-ed marketing data lives in silos: Google Analytics shows clicks, the CRM shows applications, the SIS shows enrollments. We connect them so every dollar of marketing spend has a measurable line back to enrolled students.

How Analytics, Measurement & Intelligence Works

  1. 1

    Tracking audit

    We map your current measurement stack — GA4, ad platforms, CRM, SIS, BI tools — and identify where attribution breaks. Most institutions have 3-5 silent measurement failures we surface in week one.

  2. 2

    Integration buildout

    We connect ad platforms to CRM (Slate, TargetX, Salesforce, HubSpot) and CRM to SIS data, with conversion APIs replacing cookie-based tracking where appropriate.

  3. 3

    Attribution modeling

    Multi-touch attribution sized to your enrollment cycle, with model selection (linear, time-decay, data-driven) chosen based on what your data actually supports.

  4. 4

    Executive dashboards & reporting

    Tableau, Looker, or PowerBI dashboards built for cabinets and trustees. Reports answer the question 'what did marketing produce' in dollar and enrollment terms.

What's Included

  • Measurement audit across GA4, ad platforms, CRM, and SIS
  • Conversion API and server-side tracking implementation
  • CRM-to-ad-platform integration (Slate, TargetX, Salesforce, HubSpot)
  • Multi-touch attribution model design
  • Executive dashboards in Tableau, Looker, or PowerBI
  • Quarterly attribution reviews and model recalibration

Who It's For

  • Institutions where leadership can't answer 'what did marketing produce'
  • Marketing teams losing trust because reported numbers don't match SIS
  • Multi-channel programs needing defensible budget allocation
  • VPs of enrollment preparing budget cases for cabinets and boards

Outcomes You Can Expect

  • Single source of truth from ad spend to enrolled student
  • Defensible budget allocation backed by attribution data
  • Faster, more credible reporting to cabinet and trustees
  • Reduced wasted spend on channels that don't actually convert

Frequently Asked Questions

How long does an attribution buildout take?
Most engagements take 8-14 weeks from audit to live dashboards, depending on the number of platforms and how clean your CRM data is. We deliver interim reporting within the first 4 weeks so leadership has visibility throughout.
What if our CRM data is messy?
It usually is. We document the gaps, prioritize the ones that affect attribution, and either remediate inline or hand a remediation backlog to your IT team. We don't wait for perfect data — we work with what's there.
Do you replace our analytics team or augment it?
Augment. We build the integrations and models, document everything, and train your team to operate them. Most institutions don't need a full-time attribution specialist; they need the system built once and maintained quarterly.

Clearer Insights. Better Decisions.

Schedule an Analytics & Attribution Consultation

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