Know what's working, and what to do next.
We connect marketing performance to the outcomes leadership cares about: inquiries, applications, and enrolled students. One measurement model, from first click to deposit, so every dollar of spend traces back to a name on the class list.
It pairs with our free benchmarking data tool: your dashboards measure your funnel, the data tool gives you the federal-data context to read those numbers against your real peers.
Reporting that guides decisions, not just displays numbers.
Most higher-ed marketing data lives in silos: Google Analytics shows clicks, the CRM shows applications, the SIS shows enrollments. We connect them so every channel has a measurable line back to enrolled students.
Enrollment funnel tracking
Anonymous visit to known inquiry to applicant to admit to deposit to enrolled, with one shared definition across marketing, admissions, and finance.
Cost per inquiry, applicant, enrollment
Channel-level economics in the units leadership budgets on, so you can see what a marketing dollar actually buys at each stage.
Cross-channel attribution
Multi-touch modeling sized to your enrollment cycle, crediting the early touches that started the consideration, not just the final form fill.
Executive dashboards
Cabinet- and trustee-ready reporting in Tableau, Looker, or Power BI that answers one question: what did marketing produce, in dollars and enrolled students.
Actionable recommendations
We read the dashboards with you each quarter and flag where to shift spend, fix tracking, or double down on what is converting.
Federal-data context
Your funnel numbers, read against your real peers using our free benchmarking tool: 150+ metrics built from seventeen public data sources.
Without measurement, budget is a guess.
- Success can't be scaled, because no one can say what caused it.
- Underperforming channels keep their budget, unnoticed.
- Budget decisions reach the cabinet without evidence to defend them.
We make performance understandable, and defensible.
Institutions that track cost per enrollment and attribution are far better positioned to optimize budgets and defend marketing investment to leadership.
Audit, build, model, report.
Tracking audit
We map your measurement stack (GA4, ad platforms, CRM, SIS, BI tools) and find where attribution breaks. Most institutions have three to five silent failures we surface in week one.
Integration buildout
We connect ad platforms to your CRM (Slate, TargetX, Salesforce, HubSpot) and CRM to SIS data, with conversion APIs replacing cookie-based tracking where it helps.
Attribution modeling
Multi-touch attribution sized to your enrollment cycle, with the model (linear, time-decay, data-driven) chosen for what your data actually supports.
Executive dashboards
Tableau, Looker, or Power BI dashboards built for cabinets and trustees, reporting what marketing produced in dollar and enrollment terms.
- Measurement audit across GA4, ad platforms, CRM, and SIS
- Conversion API and server-side tracking implementation
- CRM-to-ad-platform integration (Slate, TargetX, Salesforce, HubSpot)
- Multi-touch attribution model design
- Executive dashboards in Tableau, Looker, or Power BI
- Quarterly attribution reviews and model recalibration
- Institutions where leadership can't answer "what did marketing produce"
- Marketing teams losing trust because reported numbers don't match the SIS
- Multi-channel programs needing defensible budget allocation
- VPs of enrollment preparing budget cases for cabinets and boards
What you can expect.
A single source of truth from ad spend to enrolled student.
Defensible budget allocation backed by attribution data.
Faster, more credible reporting to cabinet and trustees.
Less wasted spend on channels that don't actually convert.
Frequently asked questions.
How long does an attribution buildout take?
What if our CRM data is messy?
Do you replace our analytics team or augment it?
How does this connect to the free Ibex data tool?
Clearer insight, better decisions.
See exactly what your marketing produces, from first click to enrolled student. No upfront cost to start.