Paid media that buys qualified students, not just clicks.
Paid search, social, and video earn their place when they are disciplined: targeted at students who actually fit your programs, budgeted by program demand, and attributed all the way to enrolled students. We ground that targeting in the same federal-data demand signals that power our free data tool, so spend follows real demand, not last year's habits.
Five disciplines, one accountable budget.
Paid media is the leverage layer over organic search. We build search, social, and video that protect brand queries, capture in-market intent, and feed enrollment at a defensible cost per inquiry.
Paid search & performance
Search and performance campaigns rebuilt around real query intent and program-level value, not broad-match waste.
Program & audience targeting
Targeting set by program demand and student fit, grounded in federal-data signals so you reach students who can actually enroll.
Social & video
Paid social and video that build early-funnel interest with proof points specific to each program, not generic apply-now messaging.
Funnel-based campaign design
Campaigns mapped to funnel stage, from first awareness to ready-to-apply, so each dollar moves a student forward.
Spend efficiency & ROI
Budget allocation modeled by program profitability and tracked to enrolled students, so efficiency is provable, not assumed.
Attribution to enrollment
Ad platforms wired to your CRM so spend attributes to enrolled students across a 6-12 month cycle, not just last-click leads.
Undisciplined paid media leaks budget.
Without a strategy tied to real demand and clean tracking, three things go wrong, quietly and at once:
- Budget spreads too thin across programs and channels, so nothing reaches efficient scale.
- Lead quality declines as broad targeting buys clicks from students who will never enroll.
- Cost per enrolled student climbs, and no one can say which channel is to blame.
We make every dollar trace back to an enrolled student.
Many institutions spend thousands per enrolled student, yet fewer than half fully track which channels actually drive enrollment.
From audit to attributed enrollment.
A repeating cycle: clean the foundation, plan against demand, produce, then optimize on enrollment, not clicks.
Audit & baseline
We rebuild account structure, validate conversion tracking end-to-end, and benchmark CPI and CPA against peers and your own history.
Strategy & budget
Budget is allocated by program, funnel stage, and channel using demand modeling, not last year's spend. Each dollar has an attribution path.
Creative & landing pages
Ad copy, video, and dedicated landing pages are produced for priority programs and tested in cells, not on hunches.
Optimize & report
Weekly bid, audience, and creative optimization. Monthly executive reports tie spend to enrollments through the CRM.
- Account audit across Google, Meta, LinkedIn, TikTok, YouTube, and programmatic
- Conversion tracking and CRM-to-ad-platform integration validation
- Program-level budget allocation modeling grounded in demand data
- Ad creative production (copy, static, video)
- Dedicated landing pages with A/B testing
- Weekly optimization and monthly executive reporting
- Institutions with rising CPI/CPA who can't pinpoint the cause
- Online programs scaling against for-profit ad competition
- Graduate schools running multi-program portfolios at varying margins
- Marketing teams whose paid agency reports clicks but not enrollments
What you can expect.
Lower cost per qualified inquiry
Cost per qualified inquiry falls across the program portfolio as wasted spend and broad targeting come out.
End-to-end attribution
Validated attribution from ad click to enrolled student, so you know what each channel really delivered.
Defensible budget allocation
Budget split by program profitability and demand, a plan you can defend to leadership with the numbers behind it.
Brand-query protection
Protection against competitor and aggregator bidding on your own brand and program names.
Do you replace our existing agency or work alongside?
How do you handle attribution across long enrollment cycles?
What's a realistic CPI improvement?
Make every dollar earn an enrollment.
We will audit your accounts, fix tracking, and show you where spend is leaking, then rebuild it around real demand. No upfront cost to start.