General Sales, Merchandising and Related Marketing Operations programs
CIP 5218 · Business, Management & Marketing · ranked by median earnings four years after completion
48 institutions report graduate earnings for General Sales, Merchandising and Related Marketing Operations programs (College Scorecard, 2024-25). Across them the median is $72,199 four years after completion, with a typical debt-to-earnings ratio of 0.30× and 91% of graduates earning above the federal earnings threshold. Indicatively, 5 of the 53 programs with both earnings and a benchmark fall below the earnings-premium benchmark used by the 2025 federal test (effective July 1, 2026); the rest clear it.
| # | Institution | Earn 4yr | % > threshold | Median debt | Debt/earn | Earnings premium | 2 of 3 yrs |
|---|---|---|---|---|---|---|---|
| 1 | Texas A&M University-College StationTX · Master's | $133,017 n=53 | 100% 1yr | $41,000 | 0.31× | Above +103% | – |
| 2 | Baylor UniversityTX · Bachelor's | $125,167 n=26 | 94% 5yr | $20,500 | 0.16× | Above +250% | Clears 2/2 |
| 3 | New York UniversityNY · Master's | $120,018 n=65 | 93% 5yr | $103,955 | 0.87× | Above +69% | Clears 2/2 |
| 4 | CUNY Bernard M Baruch CollegeNY · Master's | $117,095 n=25 | 92% 5yr | $22,250 | 0.19× | Above +65% | Clears 2/2 |
| 5 | Western Governors UniversityUT · Bachelor's | $107,585 n=39 | 88% 5yr | $20,671 | 0.19× | Above +170% | Clears 2/2 |
| 6 | Bellevue UniversityNE · Bachelor's | $98,487 n=27 | 93% 5yr | $22,789 | 0.23× | Above +165% | Clears 2/2 |
| 7 | Texas A&M University-College StationTX · Bachelor's | $93,141 n=295 | 92% 1yr | $20,787 | 0.22× | Above +161% | – |
| 8 | Plymouth State UniversityNH · UG cert | $88,694 n=35 | – | $27,000 | 0.30× | Above +100% | – |
| 9 | University of Missouri-ColumbiaMO · UG cert | $87,677 n=23 | 92% 1yr | $21,250 | 0.24× | Above +145% | – |
| 10 | Kent State University at KentOH · UG cert | $86,802 n=49 | 78% 1yr | $25,000 | 0.29× | Above +136% | – |
| 11 | Kent State University at StarkOH · UG cert | $86,802 n=49 | 78% 1yr | $25,000 | 0.29× | Above +136% | – |
| 12 | Weber State UniversityUT · Associate | $86,563 n=83 | 86% 1yr | $14,309 | 0.17× | Above +117% | – |
| 13 | Bowling Green State University-Main CampusOH · Bachelor's | $86,245 n=29 | 92% 1yr | $25,000 | 0.29× | Above +134% | – |
| 14 | Weber State UniversityUT · Bachelor's | $82,549 n=133 | 76% | $17,500 | 0.21× | Above +107% | Clears 2/2 |
| 15 | Purdue University-Main CampusIN · Bachelor's | $82,441 n=100 | 96% 5yr | $19,451 | 0.24× | Above +120% | Clears 2/2 |
| 16 | University of Wisconsin-MadisonWI · Bachelor's | $82,081 n=99 | 95% 5yr | $18,737 | 0.23× | Above +111% | Clears 2/2 |
| 17 | North Dakota State University-Main CampusND · UG cert | $81,273 n=34 | 95% 1yr | $24,095 | 0.30× | Above +98% | – |
| 18 | Kennesaw State UniversityGA · Bachelor's | $79,147 n=27 | 92% 5yr | $19,375 | 0.24× | Above +124% | Clears 2/2 |
| 19 | Ball State UniversityIN · Bachelor's | $78,401 n=41 | 100% 1yr | $24,250 | 0.31× | Above +109% | – |
| 20 | University of Alabama at BirminghamAL · Bachelor's | $76,648 n=33 | – | – | – | Above +122% | – |
| 21 | CUNY Bernard M Baruch CollegeNY · Bachelor's | $76,565 n=480 | 50% | $9,127 | 0.12× | Above +101% | Clears 2/2 |
| 22 | Indiana State UniversityIN · UG cert | $75,862 n=17 | – | $26,000 | 0.34× | Above +103% | – |
| 23 | University of Central OklahomaOK · Bachelor's | $75,796 n=32 | 82% 1yr | $20,942 | 0.28× | Above +114% | – |
| 24 | Umpqua Community CollegeOR · UG cert | $74,801 n=17 | 92% 1yr | – | – | Above +104% | – |
| 25 | East Carolina UniversityNC · Bachelor's | $74,557 n=21 | 83% 1yr | $17,125 | 0.23× | Above +117% | – |
| 26 | Tuskegee UniversityAL · Bachelor's | $73,435 n=27 | 79% 5yr | $27,000 | 0.37× | Above +113% | Clears 2/2 |
| 27 | University of HoustonTX · Bachelor's | $72,199 n=199 | 67% | $22,138 | 0.31× | Above +102% | Clears 2/2 |
| 28 | University of Akron Main CampusOH · Bachelor's | $70,867 n=38 | 91% 5yr | $25,750 | 0.36× | Above +93% | Clears 2/2 |
| 29 | University of HartfordCT · Bachelor's | $70,124 n=46 | 82% 5yr | $26,974 | 0.39× | Above +66% | Clears 2/2 |
| 30 | University of Minnesota-Twin CitiesMN · Bachelor's | $68,903 n=142 | 63% | $19,500 | 0.28× | Above +72% | Clears 2/2 |
| 31 | University of Wisconsin-OshkoshWI · Bachelor's | $66,875 n=21 | 96% 5yr | $21,500 | 0.32× | Above +72% | Clears 2/2 |
| 32 | University of Wisconsin-StoutWI · Bachelor's | $66,306 n=50 | 89% 5yr | $23,250 | 0.35× | Above +70% | Clears 2/2 |
| 33 | Virginia Union UniversityVA · Bachelor's | $64,924 n=17 | – | $27,000 | 0.42× | Above +71% | – |
| 34 | University of South Carolina-ColumbiaSC · Bachelor's | $64,631 n=156 | 62% | $23,250 | 0.36× | Above +88% | Clears 2/2 |
| 35 | Hawkeye Community CollegeIA · Associate | $59,000 n=19 | – | $15,500 | 0.26× | Above +53% | Below 1/2 |
| 36 | Rochester Institute of TechnologyNY · Bachelor's | $58,141 n=64 | 94% 5yr | $23,625 | 0.41× | Above +53% | Clears 2/2 |
| 37 | Minnesota State Community and Technical CollegeMN · Associate | $52,931 n=51 | 70% 5yr | $13,836 | 0.26× | Above +32% | Clears 2/2 |
| 38 | Tacoma Community CollegeWA · UG cert | $50,865 n=22 | – | – | – | Above +19% | – |
| 39 | SUNY Old WestburyNY · Bachelor's | $48,624 n=17 | – | $20,500 | 0.42× | Above +28% | Clears 2/2 |
| 40 | Ridgewater CollegeMN · Associate | $47,662 n=19 | – | – | – | Above +19% | – |
| 41 | Wade CollegeTX · Bachelor's | $45,386 n=21 | 100% | $42,344 | 0.93× | Above +27% | Clears 2/2 |
| 42 | Harrisburg Area Community CollegePA · Associate | $44,469 n=31 | – | $13,625 | 0.31× | Above +18% | Below 1/2 |
| 43 | Lake Land CollegeIL · UG cert | $44,450 n=17 | – | – | – | Above +18% | – |
| 44 | Greenville Technical CollegeSC · Associate | $39,486 n=34 | 64% 5yr | $14,709 | 0.37× | Above +15% | Below 1/2 |
| 45 | Wade CollegeTX · Associate | $39,046 n=42 | 100% | $22,500 | 0.58× | Above +9% | Below 1/2 |
| 46 | North Country Community CollegeNY · Associate | $38,497 n=28 | – | – | – | Above +1% | – |
| 47 | Midlands Technical CollegeSC · Associate | $37,299 n=24 | – | – | – | Above +8% | – |
| 48 | Stevens-The Institute of Business & ArtsMO · Bachelor's | $37,244 n=20 | – | $33,499 | 0.90× | Above +4% | Clears 2/2 |
| 49 | Lake Land CollegeIL · Associate | $36,798 n=17 | – | – | – | Below -2% | – |
| 50 | Huntington Junior CollegeWV · Associate | $29,609 n=21 | – | $22,912 | 0.77× | Below -16% | Below 2/2 |
| 51 | CET-El CentroCA · UG cert | $25,550 n=51 | 34% 5yr | – | – | Below -34% | Below 2/2 |
| 52 | CET-San JoseCA · UG cert | $25,550 n=51 | 34% 5yr | – | – | Below -34% | Below 2/2 |
| 53 | Michigan Career and Technical InstituteMI · UG cert | $17,071 n=26 | – | – | – | Below -51% | Below 2/2 |
% > threshold is ED's own share of graduates earning above the federal earnings threshold, taken from the best available measurement window (4-, 5- or 1-year) pooled across all nine College Scorecard Field-of-Study releases; a chip marks any figure not on the 4-year window. Earnings premium compares median earnings four years out to the U.S. Census ACS median for a high-school graduate (undergraduate credentials) or bachelor's-degree holder (graduate credentials) in the institution's state. 2 of 3 yrs flags programs below that benchmark in two of the latest three reported cohort-years, the statutory trigger under the 2025 federal earnings-premium test (effective July 1, 2026). Indicative estimates; the Department of Education's official determination may differ. Figures lag the current year by 2–3 years.
| State | Median earn 4yr | Programs |
|---|---|---|
| Utah | $86,563 | 3 |
| Ohio | $86,524 | 4 |
| Texas | $82,670 | 6 |
| Indiana | $78,401 | 3 |
| New York | $67,353 | 6 |
| Wisconsin | $66,875 | 3 |
| Minnesota | $52,931 | 3 |
| South Carolina | $39,486 | 3 |
States with at least 3 reporting General Sales, Merchandising and Related Marketing Operations programs, by median graduate earnings.
Which colleges have the highest-paying General Sales, Merchandising and Related Marketing Operations programs?
By median earnings four years after completion, the highest-paying General Sales, Merchandising and Related Marketing Operations programs in this dataset are Texas A&M University-College Station ($133,017), Baylor University ($125,167), New York University ($120,018). Earnings reflect College Scorecard field-of-study data (2024-25) and vary by credential level and location.
Are General Sales, Merchandising and Related Marketing Operations programs at risk under the federal earnings-premium test?
Indicatively, 5 of the 53 General Sales, Merchandising and Related Marketing Operations programs with both earnings and a state/national benchmark have median graduate earnings below the earnings-premium benchmark used by the 2025 federal test (effective July 1, 2026), under which a program can lose Title IV eligibility if its graduates earn less than a typical worker without the credential for 2 of 3 years. This estimate uses College Scorecard earnings vs U.S. Census ACS medians; the Department of Education's official determination uses its own cohort definition and may differ.
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Source: U.S. Department of Education, College Scorecard Field of Study, 2014–15 through 2022–23 cohorts plus the most-recent snapshot (2024-25); threshold pass-rates pooled across all nine releases. Earnings-premium benchmarks from the U.S. Census Bureau, American Community Survey (ACS). Compiled by Ibex Insights. See the methodology.